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Jura. This fashion enthusiast intends to become “the Coco Chanel of upcycling”

Jura. This fashion enthusiast intends to become “the Coco Chanel of upcycling”

Le Progrès continues to reach out to promising young people. At just 24 years old, Adonaï Herbin launched her career in affordable fashion in Ravilloles. A fashionista from a young age, she proudly embraces her family heritage by giving clothes a second life.
  • Adonaï and his favorite model, in his studio... which is nothing other than his living room. Photo Eva Morvany
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  • Adonaï Herbin working on his sewing machine. Photo by Eva Morvany
  • Pile of clothes for Adonai to alter. Photo by Eva Morvany
  • Adonaï's latest creation: this pareo made from an old tablecloth. Photo by Eva Morvany
  • Using this lace, Adonaï is attempting to offer one-size-fits-all models that can fit different body shapes. Photo Eva Morvany
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  • Adonai's creations, ready for sale. Photo by Eva Morvany
  • Adonai in the process of creation. Photo by Eva Morvany
  • Adonai at work on his favorite mannequin, in his studio... which is none other than his living room. Photo Eva Morvany

Big ambitions in an ordinary life: words that aptly describe Adonaï Herbin. At just 24 years old, the Ravillolaise already has her own clothing brand... and her workshop is her living room, where clothes ride on her son's toy cars.

From grandmothers to granddaughters

The fashionista launched Herbin Couture last summer, opting for upcycling (using recycled materials to give clothes a second life ), the only way of dressing she knows. Adonaï was born on June 24, 2001, in Draguignan. Raised by her mother who "didn't touch...

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